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Pay Per Call – The ‘Other’ PPC

Being new to the SEM industry, I was intrigued to learn Pay Per Click has a sister, Pay Per Call, who is attracting a great deal of attention within the mobile advertising industry. Whether the younger...

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No Recession At Google

On April 17th, Google once again prevailed on Wall Street, releasing earnings reports that beat analyst’s estimates with force. Despite growing concern over the impact of the slowing economy on...

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Powerset Search Engine – Natural Language Search

On Monday, Powerset launched the beta version of their own search engine. While this is not interesting in and of itself, they have attracted a great deal of attention by using a unique algorithm to...

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Microsoft Cashback

I just wanted to get this out there before it becomes old news. Last week Microsoft made another bold move to gain market share in the search industry. After running some Beta tests last year, Bill...

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Digg This!

For all you search engine savvy, Wall Street minded professionals out there, here’s something to chew on.  Reports of a $200M Google bid for the user-driven, content evaluation website Digg.com have...

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Google Releases Geographic PPC Click Distribution Data

Earlier this month, Google added a new report to their Reports Tool.  This new option allows advertisers/account managers to see where the PPC clicks they are getting are coming from.  While we all...

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